Lifestyle strategist Dr. Gary F. Russell has over thirty-six years of experience in helping businesses understand the invaluable role of growing their people alongside their products and services. As CEO of NASC, Inc., the holding company of Major League Soccer Camps, Sporting Essentials and The Focus Group Limited, Dr. Russell has successfully applied his working knowledge of people to achieve his own success.

In 1969 he started his own youth soccer company so that all children could be part of a fun and exciting learning experience that focused first and foremost on making them feel good about themselves. Years of child-centered research have led to an innovative, age-appropriate curriculum that is widely relied upon to teach the sport of soccer. Similarly, his research on human interaction and talent identification, some of which has been conducted in conjunction with the Gallup Organization, has led to proven processes and behavioral models that consistently engage and align the spirit of teams of individuals within any organization. Dr. Russell’s mission of “lifting people beyond their vision of capability” has impacted millions of children, thousands of clients and workshop participants through his corporate training work, as well as hundreds of employees.

Dr. Russell has consistently been a voice supporting the cause that would deliver better sports programs to our children as well as better employment opportunities to individuals. Dr. Russell is now continuing his life’s work by promoting Strengths-Based Coaching. Strengths-Based Coaching embodies his corporate core values of Respect, Integrity, Caring Honesty, Trust and Discipline. Strengths-Based Coaching has the potential to revolutionize coaching practices and deliver positive outcomes to children, coaches and parents alike with every interaction through his proven coaching behaviors and techniques. For example, a Strengths-Based Coach must be Connected, Optimistic, Accepting, Compassionate and Humble in order to gain optimal player outcomes.

Dr. Russell offers inspiration, insight, and practical tools through his educational training to help people achieve balance and ultimately fulfillment. Strengths-Based Coaching will bring the right balance back to sport! Join Dr. Russell in his crusade to elevate the level of play for anyone who takes on the awesome responsibility of coaching our youth.